1. Executive Summary
A sustainable and profitable approach to modern transportation.
Go Mhani introduces a paradigm shift to the Algerian ride-hailing market. Our business is built on a fixed subscription model for drivers, ensuring they have predictable costs and retain 100% of their fares. This driver-first approach is designed to cultivate a fleet of professional, motivated, and loyal partners, which directly translates to a safer, more reliable, and higher-quality service for riders.
Our detailed five-year financial forecast, based on meticulous market analysis, projects a strategic path to profitability. We anticipate a net loss of -29,190,000 DZD in our launch year (Year 1) due to aggressive investment in market penetration and technology. However, our model shows a swift turnaround, achieving a net profit of 20,770,000 DZD in Year 2 and scaling to an impressive 426,810,000 DZD by Year 5.
This plan outlines our strategy for customer acquisition, operational excellence, team growth, and financial management, positioning Go Mhani to become a market leader in Algerian mobility.
2. Business Model & Revenue
Simplicity and Transparency for Our Core Customers: The Drivers.
Our Value Proposition
The Algerian ride-hailing market suffers from a trust deficit. Riders face inconsistent pricing and safety concerns, while drivers are burdened by high, unpredictable commissions from incumbents. Go Mhani solves both problems.
For Drivers:
- Financial Freedom: No commissions. One flat subscription fee.
- Predictable Income: Stable costs enable better financial planning.
For Riders:
- Enhanced Safety: A happy, professional driver fleet leads to safer rides.
- Reliability: Motivated drivers mean lower cancellation rates and better service.
Driver Subscription Tiers
Abonnement de Base
4,000 DZD/month: Ideal for part-time drivers, offering a limited number of trips.
Abonnement Pro
7,000 DZD/month: Our most popular tier for full-time drivers, with unlimited trips.
Abonnement Premium
10,000 DZD/month: For elite drivers or small fleet owners, including priority support and advanced features.
3. Organization & Team
A Lean, Expert Team Designed for Scalable Growth.
Our organizational structure is built for agility and efficiency. We will launch with a core team of five, scaling methodically to 21 employees by Year 5 to support our expanding operations.
| Role | Year 1 Headcount | Year 5 Headcount |
|---|---|---|
| Directeur Général (CEO) | 1 | 1 |
| Directeur Technique (CTO) / Lead Dev | 1 | 1 |
| Développeurs (Developers) | 0 | 4 |
| Responsable Marketing et Vente | 1 | 1 |
| Commerciaux (Sales) | 0 | 6 |
| Agents Opérationnels (Ops) | 2 | 8 |
| Total Team | 5 | 21 |
*Based on the provided Organigramme.
4. Marketing & Acquisition Strategy
A Focused, High-Impact Budget to Build a Two-Sided Marketplace.
Strategic Budget Allocation
Our marketing strategy is aggressive and front-loaded, with a Year 1 budget of 18,000,000 DZD, scaling to 55,000,000 DZD by Year 5. The focus is on digital-first channels for efficient acquisition of both drivers and riders.
Channel Strategy
Our channel mix is designed to maximize reach and impact:
- Social Media Sponsoring The largest portion of our budget, targeting potential drivers and riders on platforms like Facebook and Instagram.
- Influencer Partnerships Leveraging trusted local voices to build credibility and drive initial adoption.
- Offline & Events Building brand presence in the real world through targeted offline ads and event sponsorships as we scale.
- Email Campaigns Nurturing leads and retaining users through direct communication.
5. Financial Plan & Projections
A Clear and Data-Driven Path to Strong Profitability.
Projected Profit & Loss (Bilan)
Key Financial Metrics (in DZD)
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Chiffre d'Affaires (Revenue) | 36,000,000 | 154,500,000 | 342,000,000 | 592,500,000 | 882,000,000 |
| Total des Charges (Total Expenses) | 65,190,000 | 133,730,000 | 228,870,000 | 322,410,000 | 455,190,000 |
| Résultat Avant Impôt (Pre-Tax Profit) | (29,190,000) | 20,770,000 | 113,130,000 | 270,090,000 | 426,810,000 |
| Résultat Net (Net Profit) | (29,190,000) | 20,770,000 | 113,130,000 | 270,090,000 | 426,810,000 |
*Financial data sourced directly from the provided 'budjet previsionnel'. Net result assumes 0% tax (IBS) on profits in years of profitability for simplicity as per the source file, but this may be subject to actual tax laws.